• Róbert Császár

How to Make Your Band More Visual and Win the Internet

With the digital age giving us the ability to explore the world of music from the comfort of our own home, there's no longer any denying the importance of strong visuals. Having great videos and photos can make the difference between someone clicking on your band or someone else, and the ability to become great at crafting strong visual accompaniments to your music is entirely within your means. It takes time to refine your talent, of course, but with a little hard work you can begin separating yourself from the throngs of aspiring full-time musicians with slick visuals that help take your career to the next level.

As a musician, it's a struggle to grab anyone's attention long enough to listen to a three-minute song. We're always distracted. We prefer to tap around the apps on our devices while listening to music at home or at a show rather than truly immersing ourselves in the experience, and it's making it more difficult for musicians to build their fanbase.

Today's music industry is an economy based on attention rather than dollars. Bands used to compete for shelf space at the local record store, but now they battle against BuzzFeed’s quizzes, Facebook posts from friends, and the potential for partial nudity on Snapchat. In the last 30 years, humanity's preferred communication method has shifted away from listening and speaking to almost entirely communicating via visual media.

So you're in a band? Good for you, but let me tell you something: nobody cares.

It's nothing personal. It's just that average, everyday human beings have access to billions of photos and videos at their fingertips. How the hell are we supposed to get anywhere in the music business if it's so hard to win anyone's attention? Here's my best advice – you need a stellar visual element involved with everything that you do.

Song teasers

Time to release a new song? Use YouTube over SoundCloud. Create a series of teaser videos to build the excitement.

Browse examples:

Lyric Videos

Then, release your music using a track video or a lyric video. Keep it simple, but keep it visual.

With our modern & dynamic Adobe After Effects templates, your lyric video will be unforgettably good. All sets are packed with customizable background, Lyric Animations (Typography) and much more. Video Tutorial Included too.

Check out our templates HERE.

Music videos

You don't need to break the bank. You have an iPhone that captures 4K video and iMovie is $5. Think of something that's simple to shoot, but has a big impact from a visual standpoint. Colors and movement are the keys to a good video.

Snapchat / Vine / Instagram

It's no secret that Facebook pages are turning into flaming hot piles of garbage and Twitter is imploding under the weight of its own incompetency. The masses (not just the kids) moved to more visual platforms. Use them, and get good at them.

Live shows

During your live shows, it's your job to create something more visually interesting than whatever your fans can find on their phones. The reason EDM is so popular right now is partially due to the insane light displays, but you don't need that kind of budget. You can think of a simple but effective way to incorporate lights and visuals into your performances. Plus make sure you're moving! You're the most important visual element in your show. Lastly, make sure your group looks the part. If your bassist insists on wearing JNCOs and a weed-leaf T-shirt to your metalcore shows, it's time to work on your looks too.

AUTHOR: ROBERT CSASZAR I create and offer easy-to-use, editable After Effects templates for musicians who want to create stellar lyric videos for their songs. Browse the full template library at www.LyricCatalyst.com!